Online Video Marketing - 5 Steps To Make Great Online Videos

If a picture is worth a thousand words What's the value of a video? Turns out someone has actually done the math According to researchers A single video is worth 1.8 million words. 1.8 million words here we go! I'm done! Can you imagine how long it would take you to write that much? We all know time is money So why aren't more companies investing in video marketing? Our budget projections for

the third quarter are cautiously optimistic But margins are tight. As previously stated, if it is not in the marketing budget. Stanley wait wait! Stanley, video production costs have dropped so much in recent years that will all due respect, we don't even need the budget to make this happen In fact I can do this with my phone The thing is, we have a comprehensive marketing strategy that we have developed through

years of careful research and analysis We just can't compromise that for some passing trend But video marketing is essential for us to maintain our competitive advantage By 2017, 70% of all consumer internet traffic will be video. and three-fourths of all companies will have video as part of their marketing strategy So the way I see it, we really have 2 choices Use video marketing to stay ahead or just fall behind Our

clients are high-powered executives that expect us to maintain the highest level of professionalism We can't risk making a video to diminish our credibility Plus it just seems like a long shot to me You know its possible to be a serious company and still have some fun You know that Cisco video I sent you last week? I don't think anyone would ever say that they're not a professional company. Yeah so

I've been watching some of these videos on YouTube and they look pretty good you know? I like to have something like this on our website but c'mon who wants to look at this ugly mug? Our guys are fixed for radio, not video Besides, where are we going to find the time? We're short staffed and these guys are always running from one call to the next So what are you working on

right now? then I'm off to the next job Well that's a perfect video we can take it right now, upload it to your phone and then when you get home later you can put it on your website That way your customers have something they can watch just really quick and simple, gives them some good tips and then they'll call you hopefully for the big stuff Well that might work Alright lets try

it Once the battery is in place, you're going to tighten this bolt right here We should be good to go You know, when it comes to video I think a lot of companies are just over-thinking it It's really a great way to showcase your products, your services, and even your company's personality So if you're worried about protecting a certain image consider hiring a professional production company. They will work with you on

a project basis so that their only around when you need them and if you don't have the budget for that all you need is a smartphone for video, and a computer with video editing software like iMovie for Mac, or Windows Movie Maker for PC and you're good to go! If you liked what you saw, don't forget to subscribe to our youTube channel and find us on social media and

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What am I going to talk about today? In today’s episode of The Big Vision Show we’re going to talk about how to do killer videos that inspire people to respond to you. Hi there. My name is Max Simon. Welcome to The Big Vision Show. This is all about how you can do things like make killer videos that people love. So here’s the thing, I’ve

been in this marketing world for a few years now and you see all sorts of stuff going around like people doing sales pages and people doing emails and if there’s one thing I can say that is radically and dramatically helped me to get my message out and build credibility and inspire people to invest in our programs, it’s video. And so today I figured since everybody’s all freaked out

about doing video, we’d do a video for you about how to do video. Cool? Cool. The first thing to realize is that even though you’re talking to a camera, always remember that you’re talking to your people, you’re talking to your audience. So even though I’m looking at this little funny camera box right here, I know I’m talking to you, the person watching. And because of that I can

interact with you and have a conversation with you and be myself with you in the same way I would if you’re in front of me. So the first point, which is like one of those mindset points, is don’t talk to a camera, talk to an individual; talk to the person that you want to speak to and reach with your message because then you won’t sound like, “Hello,

I’m doing video,” which is kind of creepy. Step number two is don’t do video against a flat surface. Let me show you what I mean. This is me against a flat wall, you see how that makes me look; super flat and almost one dimensional? Instead what’s important is that you actually put yourself in a place where there’s some space behind you, that way you separate yourself from the background and

actually look like a real human being. The third thing is to make sure that you have a good opening fast, something quickly that draws people in. In fact, studies have shown that people will turn off your video within four seconds if you don’t capture their attention right away. So don’t be like, “Hello, my name is Max and today I’d like to share with you a video.” Boring!

You need to have something that right off the bat grabs them. So bring your energy levels up, be more compelling and think of what you’re going to say right off the bat that will suck them in. The fourth thing which is very important even if you don’t have all the fancy equipment is you have to have some kind of decent light. So let me give you an example;

this is me with lights on, this is me with lights off. With lights I look like there’s a lot of energy and I look like a real human being with color in my face and like I’m somebody not sitting in a dark closet. And without lights I feel like I’m sitting in a dark closet. So the important thing here is you don’t need to have lighting necessarily, even

though it’s a good investment, but you do need to be surrounded by natural lighting. So go shoot your video in front of a window so that the natural light is hitting your face. Or do it outside where there’s lots of light because if you’re not well lit, which happens in most internet videos, you look like the creepy stalker in the closet. And the fifth and final point of

doing great video, at least for today, is make sure you have fun with it. I can tell you the content and the words and the exact phrases you say, they don’t matter as much as having a good time, of showcasing who you are, of letting your personality kind of shine through. So if you have to like shake yourself off a little bit and do some jumping jacks

and have somebody behind the camera laugh at you, do that because if you’re lighthearted and having fun about the whole process, I assure you everybody on the other end of the camera will like it a lot more. So that’s it for today and here’s my question of the day for you. What else do you want to know about video? What are some challenges or questions that you

have? Go ahead and leave them in the comments section below and we’ll either respond right away and we’ll make a whole other video about them for you. And I will say this, if you are itching to get better at video, hit the little link right below. That will take you to an awesome training, all about how to create your own magnetic videos fast. So that’s it for today’s episode.

As always if you loved it, please hit the “Like” button, share it on Facebook, send it to all your friends, the ones that suck at video. And if you are not part of the Big Vision Business Insider Tribe, head on over to and sign up for your free video updates coming to you every week. Thanks for your time. Hope you had fun with this one. I’ll

see you in the next episode. Much love.

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If a picture is worth a thousand words What's the value of a video? Turns out someone has actually done the math According to researchers A single video is worth 1.8 million words. 1.8 million words here we go! I'm done! Can you imagine how long it would take you to write that much? We all know time is money So why aren't more companies investing i...