Video Marketing For Small Business | Small Business Video Marketing

Welcome to DEATH BY DETAILS. Now what do I mean by that? Well, whenever someone starts talking about video, video marketing or using video online, drive traffic or increase conversions, they tend to get a little bit up on their head about the details meaning, what type of camera they need, what kind of software to use, and how they export their videos. Those are the details

now, the details are important but your first step is to have a strategy. And there’s a good friend Stephen Covey of “the 7 Habits of Highly Effective People” said, “We need to start with the end in mind”. So that means we have to have a video marketing strategy in place first, before we start dealing with any of the details on how to export and how to film,

so what is your video marketing strategy? Well, step one, is you have to figure out what is your intension is, on internet. Any type of business where you’re marketing, they’re really only 2 components that you need to focus on, just 2. You need to get TRAFFIC and you need to get CONVERSIONS. You need to have targeted specific people prospect driving to your website, that’s traffic and then

you got to have them do something take in action, opt-in, register, buy, that’s conversions once they get to your website. So in this video we’ll talk a little bit about creating a traffic strategy for video marketing. Ok, so our intention with our video is to drive traffic well the most obvious place is YouTube creating content, valuable, highly engaging content putting in on YouTube people gonna stumble up on

it, in Google search result and while searching other videos in YouTube. YouTube getting now over 3 billion daily views its about time you get your slot on that 3 billion, right? Then the next, people have is to get stock in a viral video track. They think I gotta get viral video, I gotta get something that gets a cup of million views, that gonna shared, shared and shared

and that’s it that all I need, I need to get that. The problem with that is, it’s a lot more work and if doesn’t work, you're stock. You got no views. And the third thing is viral videos tend to be time-sensitive and trendy which means one day or one week, everyone is watching this video but 6 months later, its got no views, that’s not what we want.

We want your videos to be found every single day by all of your prospects. Every time they’re going to Google and every time they’re going to YouTube. So how we do that? First, it comes down to a little market and keyword research. You must know the keywords, the exact keyword that your ideal costumer and prospect are searching for on Google every single day. Where we do that? Google’s

wonderful keyword research tool, start there, do the investigatory research and start searching for exactly what keyword theyre typing in every single day. Then you can begin to create an optimized video marketing campaign around those keywords. Now like I said, we don’t want viral video instead, I want you not to focus on 1 video, one, one hit wonder that you gonna put your time and effort in. Instead

I want you to look at your entire video marketing channel, your entire campaign or collection of videos in its entire day instead of just one or two videos. Start putting up videos on a consistent basis, better optimized for all those 30 to 50 to 100 keywords that your buyers and prospects are searching for and your gonna be all over the place inside of YouTube and of course inside

of Google. Now here’s a thing 80% of your traffic is gonna come from 20% of your videos, so the more videos you get out there, there are optimized keywords, the better. Then not only you’re found on the first page of the Google, and inside search result for YouTube but you’re also gonna start pop-in up as a related video for other trending and popular videos as well. So,

there are 2 big last lessons for today, first one is do not worry about the details, don’t let the details hang you up. We're gonna have a ton of videos that gonna answers some your details related questions. Listen to Stephen Covey when it says focus on end the mind first. And then second of all, don’t just try and create one or two random haphazard videos that have

no strategy or no big picture plan in place. Instead create an entire channel of videos you posting in a weekly or daily basis so you can get more and more of your content out there on YouTube as quickly as possible. But lastly, remember, if you focus on only the details and you fail to look at your big picture, your video marketing strategy will die. Hence the name

DEATH BY DETAILS. Im James Wedmore, thank you very much for watching this video. For more information, tips, strategies and more to help you get more traffic, leads and sales using video, head on over to Thank you.

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Find out how to get started with Video Marketing for small business at: Online Video marketing is becoming more widespread as more and more small business owners begin to realise it's efficacy. Currently, we see the internet as predominately text based but in 10 years or so it will be transformed into much more of a TV type medium. Hello, I'm Raglan Tribe and I teach video

marketing for small business so that they get more leads and sales from the internet. Make sure that you get onboard now while the entry costs are low because they will spiral as video marketing gets more popular. Let's look at some of the benefits of Video Marketing for small business: With video you are able to reach a much larger audience. Much of your market will be visual thinkers with

a strong preference for video. It's easier to get your video to the top of Google because the perceived barrier of video production puts much of your competition off and so it makes a great SEO tool Not only can you attract the huge search engine market, but you also have access to the 100s of millions of YouTube viewers. After all, YouTube is now the second largest search engine

3g communications is common and now 4g is on the rise which will make video the preferred choice for getting your commercial message out to the billions of mobile users Video marketing helps build your brand as customers get to see and trust you. They will become a much more loyal following who eagerly await your next video message Again trust is quickly established if prospects see that your message is

congruent with your body language and intonation making them much more likely to buy And finally, it's much cheaper to make a video that you might have thought. In many cases there are video creation tools on the web that mean you don't even have to bother with a camera and lights. So click on the link below to find out how you can get started with Video Marketing for small


See more here:

Welcome to DEATH BY DETAILS. Now what do I mean by that? Well, whenever someone starts talking about video, video marketing or using video online, drive traffic or increase conversions, they tend to get a little bit up on their head about the details meaning, what type of camera they need, what kind of software to use, and how they export their videos. ...