Hi, I'm Jan Rezab, this is Social Media Minute. Here are some of your top social video marketing tips for 2017. Number one, it's obvious point, have a strategy around your videos in terms of your storytelling. Number two, innovate. There's 360 video and VR video, try these things out. Next, obviously, live is a very important component also of these innovations. Number four, choose the right platform for the
video. Don't shove a video on YouTube, Facebook and all the other platforms. It doesn't work like that. Next, make the videos short. We're looking at 20, 30, 40 seconds. You can't put a 20-minute video on Facebook. It's not possible. Maybe on YouTube, but make it short for some of the platforms. Focus on your intros and outros. The first seconds are the most important to retain the audience. This also means you
have to add subtitles to every one of those videos. Most people watch it without sound. And last, make sure there are call-to-actions at the end of the video. Make sure call-to-actions are clearly marked, in the video and on the links in the description and everything around that. And last two points. Measure with the right metrics. Marketers still measure just with views. We have so much more than that. Number one metrics should
be views and view-through rates compared with each other side by side. If you don't measure view-through rates, you're measuring videos wrong. There's so many metrics, watching with or without sound etc. But views and view-through rates, completed views etc. Those are must-have metrics. And of course compare them by platform. YouTube has a much better view-through rate than Facebook because people are used to watching longer there. Use the right tool. Socialbakers has a
lot of great platforms. We have the only comparative video analytics platform. You can look at the YouTube and Facebook comparison. You don't have to download data and figure out how these metrics compare. You have it right there. You click the channels and have the data. So watch the data as well. Thank you very much for watching. Watch us every week on Monday.
video. Don't shove a video on YouTube, Facebook and all the other platforms. It doesn't work like that. Next, make the videos short. We're looking at 20, 30, 40 seconds. You can't put a 20-minute video on Facebook. It's not possible. Maybe on YouTube, but make it short for some of the platforms. Focus on your intros and outros. The first seconds are the most important to retain the audience. This also means you
have to add subtitles to every one of those videos. Most people watch it without sound. And last, make sure there are call-to-actions at the end of the video. Make sure call-to-actions are clearly marked, in the video and on the links in the description and everything around that. And last two points. Measure with the right metrics. Marketers still measure just with views. We have so much more than that. Number one metrics should
be views and view-through rates compared with each other side by side. If you don't measure view-through rates, you're measuring videos wrong. There's so many metrics, watching with or without sound etc. But views and view-through rates, completed views etc. Those are must-have metrics. And of course compare them by platform. YouTube has a much better view-through rate than Facebook because people are used to watching longer there. Use the right tool. Socialbakers has a
lot of great platforms. We have the only comparative video analytics platform. You can look at the YouTube and Facebook comparison. You don't have to download data and figure out how these metrics compare. You have it right there. You click the channels and have the data. So watch the data as well. Thank you very much for watching. Watch us every week on Monday.
See more here: https://www.youtube.com/watch?v=yrclhnoeN4Q
Welcome to DEATH BY DETAILS. Now what do I mean by that? Well, whenever someone starts talking about video, video marketing or using video online, drive traffic or increase conversions, they tend to get a little bit up on their head about the details meaning, what type of camera they need, what kind of software to use, and how they export their videos. Those are the details
now, the details are important but your first step is to have a strategy. And there’s a good friend Stephen Covey of “the 7 Habits of Highly Effective People” said, “We need to start with the end in mind”. So that means we have to have a video marketing strategy in place first, before we start dealing with any of the details on how to export and how to film,
so what is your video marketing strategy? Well, step one, is you have to figure out what is your intension is, on internet. Any type of business where you’re marketing, they’re really only 2 components that you need to focus on, just 2. You need to get TRAFFIC and you need to get CONVERSIONS. You need to have targeted specific people prospect driving to your website, that’s traffic and then
you got to have them do something take in action, opt-in, register, buy, that’s conversions once they get to your website. So in this video we’ll talk a little bit about creating a traffic strategy for video marketing. Ok, so our intention with our video is to drive traffic well the most obvious place is YouTube creating content, valuable, highly engaging content putting in on YouTube people gonna stumble up on
it, in Google search result and while searching other videos in YouTube. YouTube getting now over 3 billion daily views its about time you get your slot on that 3 billion, right? Then the next, people have is to get stock in a viral video track. They think I gotta get viral video, I gotta get something that gets a cup of million views, that gonna shared, shared and shared
and that’s it that all I need, I need to get that. The problem with that is, it’s a lot more work and if doesn’t work, you're stock. You got no views. And the third thing is viral videos tend to be time-sensitive and trendy which means one day or one week, everyone is watching this video but 6 months later, its got no views, that’s not what we want.
We want your videos to be found every single day by all of your prospects. Every time they’re going to Google and every time they’re going to YouTube. So how we do that? First, it comes down to a little market and keyword research. You must know the keywords, the exact keyword that your ideal costumer and prospect are searching for on Google every single day. Where we do that? Google’s
wonderful keyword research tool, start there, do the investigatory research and start searching for exactly what keyword theyre typing in every single day. Then you can begin to create an optimized video marketing campaign around those keywords. Now like I said, we don’t want viral video instead, I want you not to focus on 1 video, one, one hit wonder that you gonna put your time and effort in. Instead
I want you to look at your entire video marketing channel, your entire campaign or collection of videos in its entire day instead of just one or two videos. Start putting up videos on a consistent basis, better optimized for all those 30 to 50 to 100 keywords that your buyers and prospects are searching for and your gonna be all over the place inside of YouTube and of course inside
of Google. Now here’s a thing 80% of your traffic is gonna come from 20% of your videos, so the more videos you get out there, there are optimized keywords, the better. Then not only you’re found on the first page of the Google, and inside search result for YouTube but you’re also gonna start pop-in up as a related video for other trending and popular videos as well. So,
there are 2 big last lessons for today, first one is do not worry about the details, don’t let the details hang you up. We're gonna have a ton of videos that gonna answers some your details related questions. Listen to Stephen Covey when it says focus on end the mind first. And then second of all, don’t just try and create one or two random haphazard videos that have
no strategy or no big picture plan in place. Instead create an entire channel of videos you posting in a weekly or daily basis so you can get more and more of your content out there on YouTube as quickly as possible. But lastly, remember, if you focus on only the details and you fail to look at your big picture, your video marketing strategy will die. Hence the name
DEATH BY DETAILS. Im James Wedmore, thank you very much for watching this video. For more information, tips, strategies and more to help you get more traffic, leads and sales using video, head on over to VideoTrafficAcademy.com Thank you.
now, the details are important but your first step is to have a strategy. And there’s a good friend Stephen Covey of “the 7 Habits of Highly Effective People” said, “We need to start with the end in mind”. So that means we have to have a video marketing strategy in place first, before we start dealing with any of the details on how to export and how to film,
so what is your video marketing strategy? Well, step one, is you have to figure out what is your intension is, on internet. Any type of business where you’re marketing, they’re really only 2 components that you need to focus on, just 2. You need to get TRAFFIC and you need to get CONVERSIONS. You need to have targeted specific people prospect driving to your website, that’s traffic and then
you got to have them do something take in action, opt-in, register, buy, that’s conversions once they get to your website. So in this video we’ll talk a little bit about creating a traffic strategy for video marketing. Ok, so our intention with our video is to drive traffic well the most obvious place is YouTube creating content, valuable, highly engaging content putting in on YouTube people gonna stumble up on
it, in Google search result and while searching other videos in YouTube. YouTube getting now over 3 billion daily views its about time you get your slot on that 3 billion, right? Then the next, people have is to get stock in a viral video track. They think I gotta get viral video, I gotta get something that gets a cup of million views, that gonna shared, shared and shared
and that’s it that all I need, I need to get that. The problem with that is, it’s a lot more work and if doesn’t work, you're stock. You got no views. And the third thing is viral videos tend to be time-sensitive and trendy which means one day or one week, everyone is watching this video but 6 months later, its got no views, that’s not what we want.
We want your videos to be found every single day by all of your prospects. Every time they’re going to Google and every time they’re going to YouTube. So how we do that? First, it comes down to a little market and keyword research. You must know the keywords, the exact keyword that your ideal costumer and prospect are searching for on Google every single day. Where we do that? Google’s
wonderful keyword research tool, start there, do the investigatory research and start searching for exactly what keyword theyre typing in every single day. Then you can begin to create an optimized video marketing campaign around those keywords. Now like I said, we don’t want viral video instead, I want you not to focus on 1 video, one, one hit wonder that you gonna put your time and effort in. Instead
I want you to look at your entire video marketing channel, your entire campaign or collection of videos in its entire day instead of just one or two videos. Start putting up videos on a consistent basis, better optimized for all those 30 to 50 to 100 keywords that your buyers and prospects are searching for and your gonna be all over the place inside of YouTube and of course inside
of Google. Now here’s a thing 80% of your traffic is gonna come from 20% of your videos, so the more videos you get out there, there are optimized keywords, the better. Then not only you’re found on the first page of the Google, and inside search result for YouTube but you’re also gonna start pop-in up as a related video for other trending and popular videos as well. So,
there are 2 big last lessons for today, first one is do not worry about the details, don’t let the details hang you up. We're gonna have a ton of videos that gonna answers some your details related questions. Listen to Stephen Covey when it says focus on end the mind first. And then second of all, don’t just try and create one or two random haphazard videos that have
no strategy or no big picture plan in place. Instead create an entire channel of videos you posting in a weekly or daily basis so you can get more and more of your content out there on YouTube as quickly as possible. But lastly, remember, if you focus on only the details and you fail to look at your big picture, your video marketing strategy will die. Hence the name
DEATH BY DETAILS. Im James Wedmore, thank you very much for watching this video. For more information, tips, strategies and more to help you get more traffic, leads and sales using video, head on over to VideoTrafficAcademy.com Thank you.
See more here: https://www.youtube.com/watch?v=NPTdoyiOjGk
