It’s no surprise that video is now an essential part of any successful marketing strategy.
business2community.com recently revealed their Top 6 secrets of super-successful video marketing. Here’s the summary…
1. Focus on stories, not sales
The best videos are those that connect with the viewer. You can create value by telling a story. And always build trust with your audience before selling to them.
2. Use the first few seconds wisely
The average viewer’s attention span is just 8.5 seconds. That means you MUST engage your viewer as quickly as possible. Use an eye catching thumbnail to grab the viewer’s attention, and deliver an engaging hook within the first few seconds of the video to keep them watching.
3. Target relevant audiences on Facebook
Facebook allows you to target your audience based on their age, gender, location, language, and interests. Use this to your advantage, and only show your video to your specific target audience.
4. Tell your story with and without sounds
It’s important to optimize for both types of playback, as people will watch videos with and without sound at various times in their day. Optimize for sound by using a high-quality audio recording, and an engaging music track. Optimize for no sound by using beautiful visuals, text-heavy descriptions, and subtitles.
5. Include CTA’s
All of your videos should end with a call to action. This could be to Subscribe to your channel, Follow/Like your Page, Share with your friends, Comment on the video, or Check out other content. It doesn’t always have to be about making a sale.
6. Optimize for search
If you’re not optimizing your video content for search, you could be missing out on a huge numbers of views. More than 3.5 BILLION searches are performed on Google each day!
At a minimum you should:
Include keywords in your video title
Add a description to your video
and Upload a transcript of your video if hosted on YouTube
Be sure to apply these six secrets to your next marketing video 😉
1) The odds of you writing an effective script yourself are low. I’ve reviewed over 160 scripts this year alone and this is what I’ve found; only 10% would qualify as highly-effective scripts from a marketing standpoint, 25% as somewhat effective, 55% as non-effective and possibly damaging to the brand, and 10% as unreadable. And only 1% of the scripts I reviewed were actually written by a professional scriptwriter. Now, when you take into consideration the time, energy and money spent developing and distributing a marketing project, it’s baffling that marketers would skimp on the very core of its effectiveness… the script.
2) You lack the proper perspective. Marketers like to load down a script with sales points or use their sales letter as a script. This only confuses and disappoints the viewer and can actually damage the brand. It’s hard for marketers to change their perspective to that of the viewer, and scriptwriters do that for them. A professional scriptwriter will help you distil the “just right” sales points you need to convey based on where you will be distributing the end product and your target audience.
3) You’re a marketer, not a wordsmith. Words can not only hold different meanings, they can also provoke different emotions. An experienced scriptwriter is also a wordsmith who will choose the “just right words” and phasing that not only conveys the proper meaning but evokes the thoughts and emotions we want the viewer to come away with. Most marketers that write their own scripts use a passive “voice”, while scriptwriters create power.
4) You write run-on sentences. Even Academy Award-winning actors cannot make them understandable.
5) You list points rather than incorporating them into sentences. Not only will you bore your audience to death, they won’t remember any of it. Yep, a list is not a script.
6) You don’t know how to use a comma. Comma’s not only told the actor to pause, they are used to bring clarity and sometimes more power to a script.
7) You don’t know when is best to use bold or italics. Both can be used in script writing to instruct the actor to which words or phrases should be stressed. Use either one or the other, but never both in the same script.
8) You over-use exclamation points or don’t use them at all. Just like boldface and italics are used to stress specific words and phrases, the exclamation point stresses specific sentences.
9) You use punctuation that has no business being in a script. Quotation marks, slashes, underlining, brackets, or anything other than what I’ve mentioned in c,d, and e, should not appear in a script.
10) You aren’t Alfred Hitchcock. Only university trained scriptwriters know how to write directions so that they’re understood by trained actors. And if you try, you will only frustrate yourself and the talent. Accept that you’re getting a marketing video produced at a small fraction of what it would cost through an agency and be ready to accept the actor’s skill at determining how it should be performed.
11) You just don’t have the time or energy to write a script. Scriptwriters are affordable on Fiverr. Most scriptwriting gigs are offered by the actors here as an extra or a separate gig. We read so many scripts and we’ve seen what works and what doesn’t, so it makes sense to get the most from your marketing budget by using us.
12) You don’t know anything about timing. Scriptwriters know how to write the text so that it can be performed and fit perfectly with the visuals. Trust me, without proper timing your project will be sub-par.
Best wishes for a successful marketing campaign!
Reposted from the Fiverr Forum