Marketers find a new video platform: Amazon Echo Show

When Amazon’s Echo Show officially launched on June 28, publishers rapidly announced video-optimized skills for the device, while Amazon only partnered with a handful of brands to do the same. Reviewers swiftly critiqued the device for not having enough visual skills....

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Why You Need Video Content

By Dr. Joseph Schaefer  Motiliti.com A company in 2017 that doesn’t create video content is severely behind the times. That’s a fact that’s starting to solidify as the world of marketing moves forward, and those who don’t participate in publishing videos fall behind....

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25 Tips for Creating Great Marketing Videos

25 Tips for Creating Great Marketing Videos May 2, 2017 by Gabrielle Pickard-Whitehead In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way....

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The 6 Secrets of Super-Successful Video Marketing

It’s no surprise that video is now an essential part of any successful marketing strategy. business2community.com recently revealed their Top 6 secrets of super-successful video marketing. Here’s the summary... 1. Focus on stories, not sales The best videos are those...

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How to Create a Viral Video Smash Hit

  Is it possible to plan for and create a viral video, or does a video go viral spontaneously? Yes to both! Because the fact is, many user-generated videos are uploaded to YouTube and go viral thanks to the power of social media. Brands should take note. They can...

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The Psychology of Video Advertising

Understanding psychology will help you create successful video content In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would...

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Unique integration of Webdesign, SEO, and Website Video Called Search to Sale™

Website video spokesperson & web commercials are a cost-effective marketing booster. A way for you to double or triple lead conversions rates. We provide actor, scripting consultation, and installation. Our full-service approach means you are buying a web revenue generating machine, not just a video. Site owners use spokesperson video to make a site more human, approachable, clear, compelling and distinct from competitor sites.

There are both good and bad uses of this kind of web technology, just like any other marketing technique. The best use is always delivering straightforward, precise information that the visitor needs. The worst use is usually exemplified in trying and entertaining the guest in some way. Remember, they did not visit your site to be entertained. They used a search engine to find information on a service or a product, not to watch what is obviously a sales pitch wrapped in a silly script.

Website video has an identical function to any other element of the website. It is there to communicate about the service or product. It just happens to be the most powerful way to deliver your message, but still, the message is no different. This is why embedded video commercials on a website cannot serve the same function as spokesperson video. The connection with the visitor is not the same. “Framed” web commercials can certainly be of great value for branding and credibility, but they cannot replace the face-to-face communication of a “half-body” borderless spokesperson delivering a powerful script.

It’s more human, more compelling

Site owners use spokesperson video to make a site more human, approachable, clear, compelling and distinct from competitor sites. There are both good and bad uses of this kind of web technology, just like any other marketing technique. The best use is always delivering straightforward, precise information that the visitor needs. The worst use is usually exemplified in trying and entertaining the guest in some way. Remember, they did not visit your site to be entertained. They used a search engine to find information on a service or a product, not to watch what is obviously a sales pitch wrapped in a silly script. Website video has an identical function to any other element of the website. It is there to communicate about the service or product. It just happens to be the most powerful way to deliver your message, but still, the message is no different.

This is why embedded video commercials on a website cannot serve the same function as spokesperson video. The connection with the visitor is not the same. “Framed” web commercials can certainly be of great value for branding and credibility, but they cannot replace the face-to-face communication of a “half-body” borderless spokesperson delivering a powerful script.

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